Marketing
Marketing operations, campaign management, and brand strategy
Complete TOM Bundle: Marketing
13 deliverable files for Marketing. Full Marketing bundle: the Complete TOM DOCX and all function deliverables across the document categories, including the target operating model presentation, workbooks and any Markdown supplements.
Document previews
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Deliverable files included in this bundle (13)
Target-Operating-Model report
A 61-slide Marketing presentation covering operating-model design, process architecture, organisation, technology, data, governance and performance for executive discussion.
- TOMBox---Marketing-Target-Operating-Model.pptx PowerPoint
Marketing, Complete TOM Bundle
A 44-page Marketing / Target-to-Lead operating-model reference organised into 13 main sections and 31 tables, connecting process design, service delivery, people, technology, data, governance and performance.
- TTL-Complete-TOM-Document.docx Word
Marketing, Service Catalogue
A 56-page Marketing / Target-to-Lead service catalogue with 44 service definitions covering delivery responsibilities, service recipients, outputs and service-level expectations.
- TTL-Service-Catalogue.docx Word
Marketing, Technology Landscape
A 31-page Marketing / Target-to-Lead technology landscape with 10 main sections and 16 tables covering system capabilities, process support, integration and modernisation options.
- TTL-Technology-Landscape.docx Word
Marketing, Data Strategy & MDM
A 36-page Marketing / Target-to-Lead data-strategy and master-data reference with 12 main sections and 40 tables covering data domains, ownership, quality rules and governance.
- TTL-Data-Strategy-MDM.docx Word
Marketing, Policy Document
A 38-page Marketing / Target-to-Lead policy document organised into 5 main sections with 30 tables covering operating requirements, responsibilities, governance and compliance.
- TTL-Policy-Document.docx Word
Marketing, Procedures
A 95-page Marketing / Target-to-Lead procedures manual with 44 L3 procedure sections, describing operating steps, responsibilities, controls and expected outputs.
- TTL-Procedures-Manual.docx Word
Marketing, KPIs with Benchmarks
A 90-page Marketing / Target-to-Lead performance library containing 125 detail cards covering 47 distinct KPI references across marketing process areas.
- TTL-KPIs-with-Benchmarks.docx Word
Marketing, Governance & Controls
A 35-page Marketing / Target-to-Lead governance reference with 12 main sections and 56 tables setting out decision rights, governance bodies, policy responsibilities and controls.
- TTL-Governance-Controls-Summary.docx Word
Marketing, Job Descriptions
A 52-page Marketing / Target-to-Lead role compendium with 16 job descriptions detailing responsibilities, competencies, qualifications and reporting relationships.
- TTL-Job-Descriptions.docx Word
Marketing, Interaction Matrix
A 19-page Marketing / Target-to-Lead interaction reference using 16 tables to map internal and external interfaces, information exchanges, responsibilities and dependencies.
- TTL-Interaction-Matrix.docx Word
Marketing, L3 RACI
An 18-page Marketing / Target-to-Lead responsibility reference mapping 44 L3 process identifiers to responsible, accountable, consulted and informed roles across 11 tables.
- TTL-L3-RACI-Process-Tables.docx Word
Marketing, L3 RACI
An Excel Marketing / Target-to-Lead responsibility workbook with 4 worksheets and 44 L3 process rows, mapping accountable owners and supporting responsibilities for operational planning and review.
- TTL_L3_RACI_Matrix.xlsx Excel